Here is an interesting video that all business owners should think about. It is important that we dont find our product and service too predictable.
Our customers want and enjoy new technology. The success of apps like angry birds show that it doesnt take much to grab the attention of someone and keep them coming back. This shouldnt become a reason for us to become complacent or not continue to strive to innovate or to inspire our customers.
Following trends is good in business just be careful that your customers dont find everything new you do overly predictable because it is just like everyone else!