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3 summer marketing ideas

admin on July 2nd, 2013

Here are some ideas for you to help your business make it to the next level this summer.

1. Participate in a community summer event – Often cities have fairs or parades or other types of special events. These events are the perfect opportunity for you to let people in your community not only know that you exist but that you care

2. Plan a special for a summer holiday – Whether it is 4th of July or National Ice Cream month (by the way July is national ice cream month) people love for you to give them a reason to do business with you. This applies even if you are not a retail store.

3. Use the weather to your advantage – While it isnt a lot of fun to walk around during the winter, this time of year you can use the weather as a reason to meet your neighbors and even do fun things outside you can’t do other times of the year. Whether you create websites, run a day care or have a store, your business will grow if you simply get out there and meet people when they are happy in the sun

What are you going to do to market your business this summer?

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Combining Christmas and Pop Culture Marketing

admin on December 21st, 2012

Ok here is a new one for you. Watch this video and see if you get inspired

I dont know about you, but personally this song drives me crazy. Add to that can you imagine what it must be like for these peoples neighbors?

But WAIT before you click away and wish you hadnt watched this think just a minute.
Christmas is the busiest time of the year for sales. If you are like many business owners Christmas may determine your whole year or your profit and loss for the year. So why not combine Christmas, and something that will grab peoples attention!

Make use of the trends in pop culture. Find ways to interject popular trends and current events into your marketing campaign. A good marketing campaign catches peoples eye and makes them want to stop and see what you are all about – JUST LIKE THIS VIDEO

Maybe we can all learn a little something about marketing from this video.

Article Marketing: Part 3: The Conclusion

admin on September 16th, 2008

Good morning! We’re still talking article marketing with our last in a series of three posts on why article marketing is a fabulous way to gain free traffic for your online business. Today we’ll discuss writing that article and the oh-so-important bio box. If you missed the first two, check them out here and here.

Don’t Sound Like an Ad

Yes, we use article marketing for the purpose of advertising our website and getting more visitors to it but under no circumstances should your article sound like an advertisement for your business. or a particular product you sell. Long “article ads” turn off readers and usually get rejected if the directory you send your article to requires approval before you article goes live.

Your best bet is to make your article an informative one, like if you were teaching a friend something new. If someone is searching for the phrase “dog training schools” why not write an article on The Five Things to Look for When Choosing a Dog Training School.

Another article marketing method that is very popular is to write a review of a specific product you’re selling. Say your website sells the new Bark No More dog training collar—write a review on that product showing its pros and cons. The trick to a good review is to make it sound believable. If you choose a boring “middle of the road” stance it’s not likely to generate much buying fervor in your readers. Instead be very passionate about that dog training collar and let your readers know why it’s so popular. Yes, it’s trickier to write this type of article without making it sound like one big ad—that’s why you’ll choose one or two other dog training collars to review and make their reviews sound less stellar that the one for the collar you’re selling!

Writing Your Bio

Now that you have a stellar article written you need to attach a killer bio to that article. This is the only place you’re allowed to sound like a big ‘ol ad—so use it wisely. A boring byline stating “Joe Blow is a dog trainer, visit his site for more info at dog tips.com” isn’t going to grab ‘em and hook ‘em is it? Instead try one of these two tactics:

1. Create a mystery. Get their curiosity up and then force them to click to your website to satisfy it. For example “Do you know the single biggest mistake people make when training their dogs? To find our visit Sue’s dog training” and make the words dog training clickable.

2. The other method is to offer your readers something free like a mini report or more dog training tips via a monthly or weekly newsletter. While this method requires more work (you need to write a free report or write those newsletters) it is the most beneficial one. Not only do people love free things and are more likely to click through to get those free tips, but you make them sign up for your newsletter for either the free report or tips and now you have them on your mailing list. Once you have them there you’re in their inbox at least once a month and can persuade any reluctant buyers that you’re products are the ones to buy.

Well there it is in a nutshell, article marketing to gain free traffic. I hope these tips were helpful and that you’ll use article marketing as a powerful tool to drive free traffic to your online business. Have any questions or tips of your own? Please feel free to share them in the comments section.

Submitted by: CindyM.

Article Marketing: Part 2

admin on September 15th, 2008

Hello all you budding article writers! If you remember yesterday we talked about how effective article marketing is at bring free traffic to your website. Today we’ll continue with our article marketing topic and discuss keyword research and use of those keywords in your articles.

Doing Your Homework

Before you write one single word of your article you need to know what keyword phrases to target in your niche. Not only will this help your rank for that keyword but it also helps you choose a topic for your article based on what information people are looking for.

So say we have a website on dog training and we need to drive traffic to it. We go to our favorite keyword research tool (I use http://freekeywords.wordtracker.com) and type in the words “dog training” without the quotes, of course.

Once you have a list of related terms have a look at them and pick out phrases that you’d like to write articles about. A look at the results shows the following as some of the phrases being searched for:

• Dog training collars
• Dog training leads
• Dog potty training
• Dog training schools
• Dog crate training

The next thing you’ll want to do once you have a list is to enter each phrase into Google’s search engine, this time with quotes around them—like this “dog training collars” and hit enter. When the results come back look in the top right corner for a line that says showing results 1-10 of about xx xxx for “your entered keyword”. The number shown where I’ve typed the xx xxx is how many other web pages in Google are specifically targeting that phrase. If you can find phrases with lots of searches per day that have 30 000 or less other sites using that phrase that means it should be easy for you to rank well with an article containing that phrase.

While ranking in the search engines is the best use of article marketing don’t shy away from really good topics (phrases) if the competition is stiff. Remember, webmasters still need content and if you write an article on a popular topic webmasters will still pick it up and send free traffic to you that way.

Use of Keyword Phrase

When writing your article you need to make the words flow and make it interesting for people to read—that’s your main focus. But your underlying job is to make sure you include your targeting keyword phrase enough times to satisfy the search engines.

This is actually easier than it sounds. As a general rule of thumb in article marketing your article should be 350 to 500 words long and broken up into an introduction, three or four short paragraphs in the body and a conclusion. You should include your targeted keyword phrase once in the title of your article, once at the beginning of the introduction and once at the end of the conclusion. You should also use it two to three times in your body paragraphs.

That covers keyword research and use of those phrases in your article. Next time in this article marketing series we’ll discuss the writing portion—writing your article and bio box. Until then feel free to leave any comments or questions you may have. For those of you who have done keyword research before, what is your favorite keyword research tool and why? Please share so those unfamiliar with them can find the best to suit them.

Article Marketing: Increase Traffic

admin on September 14th, 2008

If you have a business website then a large part of your business is trying to get traffic to that website. There are many different methods to funnel visitors to your website with pay per click advertising and search engine optimization being two of the most popular.

While these are both viable methods for gaining website visitors one method has the benefits of free SEO combined with the speed of pay per click. This method is known as article marketing.

Article marketing, simply put, is the act of writing an informative article on a topic related to your business and posting that article to an article directory. Included with your article will be a short bio that tells a bit about yourself and your company along with a link to your website.

These article directories then publish your article and it goes live. The inclusion of your article in an article directory gains exposure for your business in two very beneficial ways:

1. The article becomes indexed in the search engines. Provided you do some keyword research beforehand and target the right phrases you’re article will show up in the organic search results for that keyword phrase. The result is free and sustained organic traffic to your business.


2. Webmasters republish your article and spread the word.
Many website owners need fresh content for their websites. Often they turn to article directories for this free content. If your article is related to their website’s topic they’ll republish your article and drive even more traffic to your website for free.

When you use article marketing the traffic can start showing up to your website as soon as the same day it goes live. This traffic is often very targeted as they were either searching for the phrase you targeted in your article or they found it on a related website.

Another added benefit of using article marketing as a form of advertising is the high PR backlinks you obtain from the article directories you submit to. These high caliber backlinks help boost your own website’s ranking in the search engines, bringing you more free organic traffic. Below is a list of various article directories along with their PR rankings

WebReference (PR8) http://www.webreference.com
About.com (PR8) http://sbinformation.about.com
Sales & Marketing world (PR8) http://www.ecomallbiz.com
Web Pro News (PR7) http://www.webpronews.com
Bpubs (PR7) http://www.bpubs.com

http://www.bpubs.com

Web Articles (PR7) http://www.webarticles.com
iSnare (PR 6) http://www.isnare.com
Business Know How (PR6) http://www.businessknowhow.com
EzineArticles (PR6) http://www.ezinearticles.com
Buzzle (PR6) http://www.buzzle.com
Article Dashboard (PR6) http://www.articledashboard.com

If you’re looking for a free and effective way to increase the traffic to your online business I strongly suggest you give article marketing a try. Next time we’ll discuss tips for writing an effective article marketing article. Until then how about we share our favorite free ways of getting traffic to our websites? Feel free to leave a favorite method or ask questions about article marketing in the comments section.

Submitted by CindyM.

For your viewing pleasure today, watch this video on conducting Market Research, and share your thoughts below. :) Social Networking is a great market research tool, and that’s what is addressed in this video.

Business Marketing: What You Need to Know

admin on August 12th, 2008

Any new business needs marketing.  Before I get started on telling you how to market your business and giving you some ideas as to what you can do, I want to refer you to this article at entrepreneur.com, that tells you what marketing is not.  Please make sure your pop-up blockers are disabled so that you can open a new window, read that, and come back to this in just a few minutes…

Now, the rest of this blog will assume that you have followed instructions and read that article.  If you haven’t, do it.  If you are not going to, then forget it.  :)  I’ll be addressing what marketing is not in a few weeks, anyway.

As I promised above, I am going to show you some things you can do to market your small business.  What I didn’t tell you is that these are going to be low cost marketing ideas, sure to fit nearly any small business marketing budget.

Podcasts
What’s a podcast?  It’s a recording of information that can be downloaded to MP3 players, so that people like you can take information like this, with them on the go.  It also helps with people who do not want to read, but like to listen.

How do you make a podcast?  Easy!  Grab a mic, and a simple program that will record and edit your sounds, (something like Audacity) and talk away!  Then, you upload the file to your website. Viewers can easily download the podcast and listen at their convenience.

For more information on podcasts, check out these sites: Podcast Alley, Podcasts, and CNN: Podcasting

Blogs
Not much needs to be said here. You are reading a blog! Blogs are a great way to give information, and to keep your site updated with current information for the search engine spiders. You can add a blog to your existing web site, or you can create a blog on its own domain, like this one.

Direct Marketing
This can be done with post cards to addresses that fit your target consumer demographic, or through presentations set up at your business. There are several different avenues you can take with this one, too.

Online Advertising
This is a no brainer. There are several different online avenues you can take to advertise your business. This website/blog, for instance has advertising spots open for a nominal fee! If you are interested, let us know.

Of course these are not the only things you can do to market your business.  As the blog progresses, I will touch on different business marketing techniques you can use both online and off line in the real world to help your business grow.   Do me a favor, and subscribe to this blog, to help the Blog Island Network business!

Share your thoughts on these and other marketing techniques below.  Also, let me know if you have subscribed to my RSS feed.  I’ll be sure to visit your site and do the same! Networking (which will be discussed later on, as well) is what is all about!